As many of you know already, my education and experience in life certainly is not in GIS (geographic information systems).  However, I do have significant experience in business and, specifically, in sales and marketing.  One of the biggest challenges I faced in my previous role as a brand manager was thoroughly understanding my target market and managing all of the data that I did have access to.  If only I would have had access to GIS technology during those days!!

Let's start at the beginning.   For B2C (business to consumer) marketers, it all starts with demographics, right?  Usually, you have an idea of who is buying your products, but do you know how to reach them?  Where they live?  How to define and target your marketing efforts?  Demographic mapping is one of the simplest tools that marketing GIS offers.  And, the good news is that the 2010 census data is going to be available soon.

Any time that you implement a marketing program, you want to measure your success, correct?  How about monitoring market penetration and/or distribution?  Here is a mapping example of doing just that.  I would have been thrilled to monitor distribution in this manner in my previous life.  Instead, we spent countless hours trying to review Excel spreadsheets that contained unbelievable amounts of information about hundreds of skus.  This particular company was only interested in US market penetration but as you can see, they were lucky enough to get some penetration into the Canadian market as well.

If you are looking for a solution for your sales and marketing challenges, I guarantee that GIS can offer some much needed assistance.  And, with down to earth, not only do you get the technological capabilities of GIS but you get people who understand business and what you are trying to achieve regardless of whether you are a B2C, B2B, or a combination business.  Contact us today and mention this blog article to receive 10% off your first order.

I agree that for every sales and marketing person demographic knowledge is a must. But Business Mapping is somewhat new term to me. But after reading the whole article I can now say you have done a good work done and explained the Marketing Research and analysis easily.

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I think making process maps available using a web-browser only means that communication to, and access by stakeholders, is achievable - thus improving compliance, training and end-to end process understanding.

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